Website Optimization
Improved website performance, structure, and search visibility through SEO-focused optimization. This includes optimizing page content, headings, meta descriptions, URLs, keywords, internal linking, and overall website structure to create a better user experience and support organic search growth.
This project demonstrates my understanding of how website design, SEO, and digital marketing work together to improve online visibility and user engagement.
Google Analytics Insights
Analyzed website performance using Google Analytics to understand user behaviour, traffic sources, audience engagement, and key website metrics. The insights help identify which channels and content attract visitors, how users interact with the website, and where improvements can be made to support better digital marketing performance.
Instagram Insights & Audience Analysis
This Instagram performance overview highlights key audience and content insights collected through Instagram Analytics. The data was used to understand content reach, audience behaviour, profile activity, and engagement across different content formats.
The insights include overall content views and reach, with performance segmented between followers and non-followers. Story insights were also reviewed to understand story reach and audience response across different periods.
Audience analytics provided a clearer understanding of the target audience, including geographic distribution across Doha and surrounding areas, as well as demographic insights such as gender.
Profile activity was monitored through profile visits and other available interactions to understand how effectively the content encouraged users to explore the profile. Content-type performance was also compared across Stories, Posts, and Reels to identify which formats generated stronger reach.
These insights helped support data-driven content planning and provided a clearer picture of audience behaviour and content performance.